Show notes
Episode Notes
In this episode, I'm joined by marketing expert Kelly Schuknecht, who shares her journey from being "the person behind the person" to founding 2-Mile High Marketing, where she helps business owners establish their thought leadership platforms.
Kelly explains why thought leadership is more important than ever in the AI era: "AI can't replace you as a person." While AI can generate content quickly, your personal story, expertise, and human connection remain irreplaceable assets in business growth.
We discuss: • The three pillars of thought leadership, visibility, credibility, and profitability • How "John," an accountant nearing retirement, became known as "the guy with the book" in his industry • Practical strategies for implementing thought leadership in your business • Specific recommendations for LinkedIn posting, podcast guesting, and speaking engagements
🔗 CONNECT WITH KELLY: • Website: www.twomilehighmarketing.com • LinkedIn: https://linkedin.com/in/kellyschuknechtmarketing • Thought Leader Scorecard: www.twomilehighmarketing.com/scorecard
🇨🇦 CONNECT WITH THE WEIRD CANADIAN: • YouTube: https://youtube.com/@The_Weird_Canadian • Twitter: https://x.com/kingpyrox1 • Website: https://theweirdcanadian.ca
📱 FOLLOW THE PODCAST: • Subscribe wherever you get your podcasts • Leave a review to help other Canadian entrepreneurs find us • Share with a friend who could benefit from thought leadership strategies
ThoughtLeadership #CanadianEntrepreneur #PersonalBranding #AIForBusiness #MarketingStrategy #ExpertInterview #TheWeirdCanadian
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