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Creativity & Podcasting

How to Start a Podcast in 2025: What I Wish I'd Known

Cody Johnston ·

Everyone has an opinion on how to start a podcast. Most of that advice is either outdated, overly technical, or written by someone who hasn't actually started one themselves.

Here's what I actually wish I'd known.

The Equipment Doesn't Matter as Much as You Think

I spent three weeks researching microphones before recording my first episode. That was three weeks I could have spent actually recording. The truth is that a $100 microphone in a quiet room will produce better audio than a $500 microphone in a reverberant one.

Start with whatever you have. Upgrade when you've proven to yourself that you'll actually keep going.

Consistency Beats Perfection

My first ten episodes are genuinely embarrassing. I know this. But those ten episodes are also what led to episodes eleven through fifty, which are significantly better. The only way to get better is to publish.

Guest Relationships Are Everything

The platform I've found most valuable for connecting with guests is PodMatch, not because it's perfect, but because it connects you with guests who are genuinely excited about podcasting. Mutual enthusiasm makes for better conversations.

Your Niche Will Find You

I started The Weird Canadian without a clear niche beyond 'interesting conversations.' Over time, the show found its voice. The niche emerged from who I genuinely wanted to talk to, not from a content strategy document.

Trust the process. Publish consistently. The audience that resonates with your work will find you.

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